A closer look at Regenerative


Okay – so – you’re thinking,

“Well… this regeneration stuff sounds great, but is it really all it’s cracked up to be?” 

The short answer – sort of.  

The truth is, a regenerative farm isn’t really a totally new type of farm. In actuality, regenerative agriculture means that soil health is improving. This only happens when more carbon enters the soil and more biology inhabits that soil. That can technically happen on a conventional farm or an organic farm.

Yeah, that’s right – just because someone doesn’t carry the USDA organic stamp doesn’t mean that they aren’t regenerating our soils. It is safe to say that, most of the time, organic farms are better for soil health than conventional farms, and produce more nutrient-dense foods. It’s also safe to say that some organic farms harm our soils just as much as conventional farms.

Confusing… we know. In the end, it all comes back to farmers improving their soil health by adding more carbon into the soil and promoting a biodiverse soil microbiome. How a farmer chooses to get there is up to them. Improvements in soil health - improvements in public health.

This is why there are a few groups working to create a certification for regenerative farming, and there are two emerging schools of thought: (1) telling a farmer how to farm – AKA practice-based, or (2) measuring for improvements in soil health – AKA outcome-based.

We have yet to see where the future of the classification and certification of “regenerative” will go, and are joining in to be a part of shaping that narrative.

We promise to maintain transparent communication on what regenerative means to us, how we’re doing our part, and how we can and intend on always making improvements.